Microsoft today announced the latest games that Xbox Live Gold subscribers can download and play in July. With all the anticipation that was building giving the delay in Microsoft’s announcement, the reveal left many wanting more. The widespread feeling of Xbox gamers is that this month, and recent months, have ultimately fallen flat. Now, it’s unreasonable to always expect big titles to come to the service but there does seem to be a negative correlation between the latest games with gold titles and the launch of Xbox Game Pass.
For those not caught up, the games with gold games announced today are as follows:
- Assault Android Cactus ($14.99 ERP): Available July 1 to 31 on Xbox One
- Death Squared ($14.99 ERP): Available July 16 to August 15 on Xbox One
- Virtua Fighter 5 Final Showdown ($14.99 ERP): Available July 1 to 15 on Xbox One and Xbox 360
- Tom Clancy’s Splinter Cell Conviction ($19.99 ERP): Available July 16 to 31 on Xbox One and Xbox 360
The official YouTube games with gold July announcement video currently has over 4,000 dislikes on video and fans have taken to the comments section to let their feelings be known. Here’s just a small selection of the most upvoted comments on the announcement video:
“Why am I not surprised?”
“Think Game Pass has really harmed games with gold! How long until you can get Game Pass in your gold membership”
”I’ve never complained about any of the games with gold games but this does not put a smile on my face”
This is just a small selection of hundreds of comments sharing similar sentiments. It’s clear that Xbox gamers aren’t happy with the games with gold games in recent months. Of course, this could just be a bad spell but there have been rumblings in the community that this could be due to the new Xbox Game Pass service.
The Xbox Game Pass is Microsoft’s new subscription service that coincides with the Xbox Live Gold membership they offer. Xbox Game Pass is a subscription service from Microsoft for use with its Xbox One games console. Described as “Netflix for video games”, the Xbox Game Pass grants users access to a catalog of games from a range of publishers for a single monthly subscription price.
Xbox Game Pass provides unlimited access to over 100 Xbox One and Xbox 360 games on Xbox One for one low monthly price. Play new games like Sea of Thieves and State of Decay 2, as well as Forza Horizon 4 and Crackdown 3 the day they’re released, and enjoy a wide variety of games, from recent blockbusters to critically-acclaimed indie titles.
Like Xbox Live Gold, the New Games added to Game Pass are announced at the end of the month and the quality for the Game Pass Games has been relatively high. For instance, in the newly announced July games being added to Game Pass, titles such as DiRT 4, Zombie Army Trilogy and Fallout 3 are confirmed to be coming to Game Pass. Conversely, fans have taken issue with the Xbox Live Gold offerings in recent months and it’s possible it may be tied to Game Pass.
To elaborate, when Microsoft offers games via their Game Pass service or via the Xbox Libe Gold subscription, it requires negotiating. Microsoft negotiates with the publishers of these games to be able to offer them via their subscription service. Because Microsoft is heavily advertising Game Pass, it might be a fair assumption that the new service is receiving a lot of their attention. It’s possible that Microsoft doesn’t have the time to negotiate for bigger games to come to Gold and this could, in fact, answer why the games with gold announcements have been late in recent months.
In a slightly more nefarious view, it might be possible that Microsoft is allocating the bigger games to their Game Pass service because that’s the service they are trying to build up right now and thus they want to offer the best game service possible. One would hope this isn’t the case and that Microsoft would work to offer compelling titles to both services but it is a possible explanation for the underwhelming games with gold games in recent months.
It’s easy to see from a business standpoint why Microsoft would be so heavily investing their efforts into Game Pass. In the short time, it’s been available the service has been a huge success. Microsoft is looking to build the ‘Netflix of games’ and so far it’s doing a good job. Game Pass currently offers over a 100 titles and more games are being added than games being removed so they’re definitely expanding.
Ultimately, it’s quite likely that the huge success Game Pass has means that Microsoft is investing their efforts into further improving the service by adding more compelling games to Game Pass. The sweet spot here is for Microsoft to be able to offer compelling titles on both their services and whilst games with gold has taken a dip recently, we have seen this before and the service has always come back swinging so let’s hope next month brings better titles to Gold members.
Do you think Game Pass could be affecting the games we get with Gold? What games would you like to see Microsoft offer with Gold next month?
I’ve been gaming on consoles for over 15 years. I mainly play on Xbox and PlayStation but I also enjoy other systems.