Video games have predominantly been seen as a male oriented activity and culture. There’s plenty of data that contradicts that idea though. According to a recent study done over in the United Kingdom, Women make up approximately a third of the country’s billions of dollars spent on video games every 12 months.
Barclays Corporate Banking conducted a survey that revealed, over the next year, women will spend £1.1 on video games. The UK Video Gamers Trends Survey also found that they are more likely to game alone, as opposed to males, who use gaming more as a social activity.
It makes sense that women play mostly single player experiences, as there are plenty of examples of them receiving abuse or over attention in online oriented games for the simple fact that they are women. A large problem for female gamers can be found when streaming too, as comments will be littered with comments asking them if they only stream on platforms like Twitch to make money off their viewers, not because they enjoy gaming.
Another distinct fact found as a result of the survey is that women prefer mobile gaming experiences as well.
“Our research finds that the majority of female gamers engage through mobile, and the growth of mobile titles has no doubt been central to increased uptake by women. Of all of the platforms we surveyed, mobile is forecast to see the most growth over the next 5 years. There is a big opportunity for developers to expand the female market with mobile games targeting women.”
One of the most interesting finds that came out of the survey revolved around British gamers in general and the lack of identifiable games made in the country. It was revealed that one in seven British gamers would buy a game made in the UK over one produced abroad due to more relevant humor and compelling storytelling.
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