Technology distribution company Esprinet announced on Tuesday the acquisition of 51 per cent of 4Side, the official distributor of Activision Blizzard products in Italy.
Together with the news of the buyout, 4SIDE has also announced that it has signed a four-year agreement for the management of Activision Blizzard’s physical distribution in Italy.
Esprinet said the next step will be to look for to meet more potential partners at Gamescom 2019 in order to develop exclusive partnerships with major video games publishers.
The acquisition means that the American publisher’s products are now going to be sold exclusively by 4Side, which team now comprises of senior figures from former Activision Blizzard, including General Manager Paolo Chisari, Sales Director Maurizio Pedroni, Operation Director Piero Terragni and Finance Director Stefano Mattioli.
“Our newly formed team at 4SIDE has some impressive credentials to back up our ideals, with 10 years experience in the distribution business and 15 years experience as managers in a multinational company,” says Chisari, who formerly served as Activision Blizzard GM for Italy and EM.
“With multiple achievements under our belt and our new Esprinet partners, we are confident that we are going to have a big impact on the industry and will redefine how distribution is done.”
Esprinet is currently the main technology distributor in both Italy and Spain. The substantial share of 4Side ownership will surely help the company to consolidate its position in the distribution of videogames as well as gaming accessories and merchandising.
“We are incredibly excited to bring together the powerhouse that is Esprinet and a team of high calibre staff that have many years of knowledge and experience in the entertainment sector,” says Alessandro Cattani, CEO of Esprinet.
“With a strong financial, managerial and organizational background – we are sure this rare blend will bring success to all of our clients.”
Will Esprinet become the de facto leader in gaming distribution in Italy? Let us know what you think in the comment section down below.