It has become a trend of what works for social media and becomes viral, just look to the newly released horror-comedy with Allison Williams in M3gan. As one of the leading stars with Violet McGraw (The Haunting of Hill House), the Get Out star gave her reaction to her latest filming blowing up on the likes of TikTok in an interview with Insider.
Between memes and TikToks (which has over 835 million views across the platform), M3gan became a viral sensation for Gen Z and younger Millennials, which Allison Williams said she and the team behind the film are “thrilled.” Much of that was due to the sassy attitude of the killer doll and some dance moves that were seen in a trailer before she brutally butchers someone. Still, as the Girls star put it, “there’s no guarantee that everything is gonna line up” by the time a film gets out into the world. She saw things click by the time the second trailer dropped.
“To our great joy, basically the second trailer hit the internet, they just got it. The memes, the copies of the dance. People understood her in this way that I absolutely loved, and we thought, ‘Okay. Job done. They get her, she belongs to them.'”
Allison Williams reacts to the viral social media reactions to M3gan
In M3gan, Allison Williams plays Gemma, a workaholic scientist whose life goes upside down when she takes care of orphaned Cady (McGraw). To take the emotional weight off herself, she uses a robotic doll. The titled character becomes too protective of Cady, leading to plenty of murder and sportscar mayhem.
When finding a character who connects with an audience, plenty of fun could be had on the internet. The leading star talked about how much the audience is “taking great care of her [M3gan].” She found the way people are utilizing the character in videos and memes is using her “in the most hilarious ways to make fun of people.” The star finds that the fans “got this fierce best friend vibe from her and its been an utter joy.”
Allsion Williams and Violet McGraw serve as the leads in M3gan. Amie Donald (Sweet Tooth) plays the physical performance of the doll, while Jenna Davis (Treehouse Detectives) voices her. Gerard Johnstone (Housebound) directed with Akela Cooper (Malignant), who penned the script. It is now out in theaters.