Amazon is reportedly taking further steps in defining the future of shopping as they look to trial the cashier-less ‘Go’ system in larger stores.
The giant of online selling launched its flagship cashier-less store in Seattle back in January, where customers would simply scan the Amazon Go app at the entrance and then enjoy checkout free shopping.
How Does it Work?
How the system works is that, once inside, a bank of cameras and sensors follow the shopper around their grocery purchasing mission. As an item is picked up, the cameras add it to a virtual basket, then when the shopper leaves with goodies loaded the app charges the logged credit card on their Amazon account and delivers an online receipt. Slick!
Following initial success, Amazon moved to open additional smaller stores in Chicago and San Francisco whilst adding a second store in Seattle.
The original venues are all fairly typical smaller-sized convenience stores designed for the quick grab and go shopping experience.
There were occasional teething problems where the tech would struggle to cope with more than 20 people shopping under one roof. However, according to reports in The Wall Street Journal, the software has been upgraded, the creases ironed out, and the company is set to go big with its cutting-edge take on the shopping experience.
The new testing venue is set to be much larger in size and is rumored to be for Whole Foods, the supermarket chain purchased by Amazon for $13.7 billion in June 2017. On average, Whole Food, stores would cover 40,000 square feet, a significant leap from the 2,300 average currently enjoyed by the Amazon Go stores.
However, it seems Amazon is confident the improved tech can cope with the bigger area, and the future for cashier-less shopping looks set to blossom with the company reportedly looking to open up to 3000 cashier-less stores by 2021.
Such tech has unsurprisingly not gone unnoticed by competitors. 7-Eleven and Walmart have both now launched cashier-less stores and will likely not be the last to embrace the new face of futuristic shopping. It appears the direction for buying goods on the high street as we go forward is set to become slicker, however, it could also be set to become more impersonal and less social as the face of the cashier slowly vanishes from our stores.
What do you think of the vision and direction for the future? Let us know in the comments below.
Neil is mostly a joystick twiddling, first-person shooting, double-jumping, coin collecting, bullet spraying, medic calling, lag complaining, button mashing, video game devotee. However, sometimes life calls for us to become the adult our age demands, and it’s at these times that Neil ignores the call and instead becomes a dice rolling, card drafting, traitor spotting, backstabbing, dungeon crawling, table flipping, coffee drinking board game fanatic. Life is short, play more games.