Blizzard has outdone itself with their latest marketing effort for the Diablo IV game trailer and ad campaigns, creating a massive 160-foot mural that spans the ceiling and dome of the Chapelle des Jesuites cathedral in Cambrai, France. The mural, featuring 20 unique paintings and requiring a staggering 2,400 square feet of canvas, depicts the battle between good and the game’s formidable antagonist, Lilith. Narrated by renowned actor Charles Dance, the ad evokes the gothic-era paintings of Michelangelo and Da Vinci and highlights Blizzard’s commitment to making the game look and feel like a work of art.
Diablo IV Game Drops a Live-Action Ad Trailer
What sets this ad apart is the opportunity for fans to have their faces added to the mural. Players above level 25 in the upcoming Diablo IV open beta and opt-in to sweepstakes will have their likeness included in the mural alongside the hallowed heroes of Sanctuary. This unique opportunity allows fans to become a permanent part of the game’s history and marketing campaign.
Here’s the trailer released on the game’s official YouTube channel:
The open beta, available to those who pre-order the game, will run from March 17-19, with an open beta period to follow from March 24-26. Players who reach significant milestones in the beta will unlock unique titles and a wolf pup backpack in the full version of the game, which will be released on June 6, 2023, for the Xbox Series, Xbox One, PlayStation 5, PlayStation 4, and PC.
Blizzard’s latest marketing effort is a stunning display of art and a unique opportunity for fans to become a part of the game’s history. With the open beta just around the corner, players can look forward to experiencing the epic world of Diablo IV for themselves and potentially seeing their faces immortalized in a work of art.
The current latest title, Diablo III, was released in 2012 to high anticipation and featured updated graphics and new gameplay mechanics. Although generally well-received, it was criticized for simplified mechanics and lack of endgame content. Despite this, it was a commercial success, selling over 30 million copies worldwide. Blizzard continued to support the game with updates and expansions. We hope to see the same success with the sequel.