Without an official release date for Chinese theaters, Star Wars: The Force Awakens, in conjunction with Disney, has found a more forceful way to promote their new film. One of China’s most enduring cultural milestones is a 13,000-mile long wall that has protected the Northern approach into China from various attackers throughout history. Now, in a bid to conflate a monumental wonder of the world with the upcoming Star Wars film, 500 motionless Stormtroopers were stationed along a steep portion of the Great Wall. Entertainment Weekly reported, “Four giant Chinese characters that translate to ‘The Force Awakens’ were lit up on the Great Wall”. Classy.
A video posted by The Guardian shows the marketing blitzkrieg of Disney.
China is the world’s fastest growing entertainment market — a pretty simple equation in the eyes of Hollywood and Disney. With this massive display preceding the release of the newest Star Wars trailer in China, all eyes will be on this emerging market as we approach December. It seems that Star Wars has a real cultural impact in China, which is interesting considering the fact that none of the prior 6 films have ever been screened in that country. That’s not a problem for Chinese consumers as Tencent and Disney have teamed up to release all six films on the Chinese streaming site. Some people have all the luck…
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Gaming from the swampy flatlands of Florida since 1989, Alex D’Alessandro is always looking for a way to stay inside and escape the southern heat.