Fortnite, the free-to-play battle royal game is reportedly making $2 million a day on just their mobile offerings. The news comes from Sensor Tower, a mobile analytics company who reported the figure by tracking the game’s sales over a 10 day period after the release of Season 5.
You may be asking yourself how could Fortnite be making this much money if it is a free-to-play game? Well, Epic has chosen to focus on microtransaction as its main source of revenue. Skins, emotes, backpacks, gliders and more are available in the in-game store and rotate daily. The prices range from $5 for smaller items to $20 for rarer skins.
This approach has clearly worked as the company has grown in revenue month after month. In March, Fortnite was reported to be making $1.2 million daily through the end of Season 4 in July. These are just from the mobile version alone, which has yet to launch on Android platforms.
It was also reported that Epic is now worth $8 billion with the help of Fortnite. This has allowed the company the company to be more generous with its spending.
Epic has lowered their cut in their online assets for Unreal Engine 4 to allow creators to gain access to the art and models they need to create games. Additionally, Epic will be giving away $100 million in prizes for the competitive leagues they are putting together.
Fortnite shows no signs of slowing down as the phenomenon is still alive and well. Season 5 only recently kicked off, bringing in a whole new wave of players. As the season continues, and Epic adds more new content in daily updates, there is no telling just how large the popular online battle royal game will grow. Players can enjoy the new one-year anniversary content, including new challenges, a new SMG, and classic skins, available in game right now.