Hailey Bieber is teasing a major expansion of her Rhode skincare line as she shares new photos on Instagram. The supermodel and wife to singer Justin Bieber posted on Monday and with a “something fun” promise. Delighting her 50.6 million Instagram followers, Hailey Bieber made sure to tag her 2022-founded Rhode brand in her caption, also heavily suggesting that a new product might be on the way. The leggy blonde has made major headlines this year for ushering in the “glazed” beauty trend. She’s also proven popular with her Passionfruit Jelly lip product. Now, everyone’s guessing what Hailey Bieber’s Rhode Instagram post is set to bring.
Hailey Bieber Promises ‘Something Fun’ With Rhode
Sharing low-key and slightly sultry shots, Hailey stunned the camera with close-ups as she rocked a ribbed white tank top.
Glamming up in gold hoop earrings and a massive diamond necklace, the YSL ambassador showed off a warming makeup look in keeping with the latest strawberry trend she’s been promoting. Opting for heavy cheek blush and plenty of highlighter, Instagram favorite Hailey Bieber also puckered up with a glossy lip as she dropped some news.
Hailey Bieber Is Growing Her Rhode Brand
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Addressing fans, Hailey wrote: “Something fun is coming @rhode.” She added a string of emoji that included a croissant, grape, and strawberry.
Fans are busy in the comments section. “I have a feeling it’s a cinnamon lippie, milky blush or a tinted moisturizer,” one user said.
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Hailey had, back in August, delivered a sweet treats vibe as she showed off a savvy business mindset. Posing with a box of Krispy Kreme donuts, Hailey Bieber promoted her latest offerings on Instagram, writing:
“Rhode <3’s @krispykreme. Meet our new limited edition peptide lip treatment in strawberry glaze, inspired by Krispy Kreme’s iconic Strawberry Glazed Doughnut 🍓 launching 8/28 at 9am PST, only on rhodeskin.com.” She added that “to celebrate, Krispy Kreme is bringing back its Strawberry Glazed Doughnut in all participating US and Canada shops for a limited time only, starting 9/1 🍩.”