Announced today, Director J.J. Abrams’s Bad Robot is set to produce a live-action Hot Wheels movie for Mattel Films and Warner Bros. Pictures.
Hot Wheels History and Live-Action Movie Production
The Hot Wheels franchise was started 54-year ago by Mattel, and the upcoming live-action movie is described as a high-throttle action thriller that will showcase some of the world’s hottest cars, monster trucks, and motorcycles. Hot Wheels’ #1 selling toy in the world, according to The NPD Group/Retail Tracking Service, with over 8 billion vehicles sold.
“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations. Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella, and the team at Bad Robot,” Dodd in a statement.
Vice President Kevin McKeon and Creative Executive Andrew Scannell will lead the project for the Hot Wheels live-action movie with Mattel Films, with Vice President of Production Peter Dodd serving as lead exec for Warner Bros. Pictures. President of Motion Pictures Hannah Minghella will also oversee Bad Robot on the film, alongside Jon Cohen.
“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations. Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’s Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen”, Mattel Films Executive Producer, Robbie Brenner, said in a statement.
Mattel Films has also partnered with Warner Bros. Pictures on other Mattel Projects, including Greta Gerwig’s upcoming film, Barbie, which is currently targeted for theatrical release in 2023. Margot Robbie will star in the pic penned by Gerwig and Noah Baumbach and is producing it under her LuckyChap Entertainment banner.