King of Retail, a management simulator on Steam from the Danish-based solo developer Freaking Games, has been picked up by publisher Iceberg Interactive. The Dutch indie label will assist in giving the game a visual overhaul and bring the title out of Early Access in 2022. To celebrate the partnership, the Early Access version is currently 25% off from October 19 to 26. First released into Steam Early Access in March 2019, King of Retail has gained a ‘Very Positive’ rating from 751 reviews and enjoyed by several popular YouTubers.
As its name suggests, as a new owner of a retail store you’ll have to manage how the store operates in King of Retail. You’ll choose what stuff you’re going to sell, like shoes, clothes, electronics, or making a hypermarket that has a bit of everything instead. Then you’ll have to control the store inventory by ordering your goods, setting up displays, fostering relationships with suppliers, and hiring the right people for the job. Last but not least, encourage people to browse your store through good marketing and satisfying customers’ needs.
Iceberg Interactive CEO Erik Schreuder remarked that they chose to support this game is because it has a lot of appeal and potential:
King of Retail surprised me with a unique spin on the strategy and management genre. Running a shop is a core fantasy for most people – it’s one of the first things kids pretend to do when they start to play on their own. This game has a lot of depth and complexity, but at its heart I think it works because it speaks to that inner child in all of us. We see a lot of potential in King of Retail, which has already built up a fantastic community of fans since 2019, and our role now is to support that and attract even more players. We have over ten years of experience launching games in retail and digital stores, including a lot of Early Access titles, so we know what steps we need to take to ensure this game is another success. As a solo dev, we don’t want to rush Daniel – which is why our plan is to work on the game continuously until a full release in 2022.
Freaking Games and Iceberg Interactive still have a long way to go until the planned 2022 release. What do you think of King of Retail? Tell us in the comments.