The New York Toy Fair will arrive in February of 2020. And guests will get their first look at a brand new toy concept from artist Camille Walala. LEGO is launching a new way to create called LEGO DOTS. Attendees will get to experience these new toys one month ahead of their official release in a five-room house called HOUSE OF DOTS.
This house is spread out over eight shipping containers and is comprised of over two million LEGO tiles. The concept of LEGO DOTS is to simplify the build process and focus more on creativity for children. The bricks can be individually designed and snapped together in different ways with a variety of artworks. They can also be wearable bracelets so kids and adults can take their creations with them. Walala stated:
It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special:the chance to let your imagination go wild and create your own work of art. Oh, and a slide.”
The house has a living room, kitchen, bedroom, bathroom, and a disco room with music from Ele Beattie. Guests can design their own patterns and bracelets to take as souvenirs. Senior Vice President and Head of Product and Marketing Development for the toy brand, Lena Dixen, stated:
“We’re extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs. As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by”.
The first LEGO DOTS range will be available on March 1st, 2020, and include bracelets, room decor, and booster bags.