It’s not a secret that Netflix has failed with its games section. Their first announcement regarding that already made us think about what kind of compatibility could happen on Netflix. The idea was weird initially, but the company didn’t give up on that. The feature is included in Netflix’s Android app, and you can download the additional app for iOS. The games section is also included in your subscription, so it wasn’t hard to access them. But the statistics show that Netflix Games is a failure, and the user count is terrible.
Adding games to a digital content platform was very experimental, and the results show that Netflix users aren’t interested in mini-games. Most users liked interactive movies and series in the past years, but their interest is only in the video content. Let’s take a look at the feature’s user count.
Only 99 Percent of Users Tried Netflix Games
App tracking group Apptopia says only 2.3 million users play the games on Netflix daily. When we consider the daily users of the application, 2.3 million is a big failure for a feature launched with big hopes. Netflix Games is focused on the games of the series and movies in the platform’s library, so the content shouldn’t be strange for the users. Due to the newborn of the feature, most of the content is still unrelated to Netflix’s video library. There were more than 50 indie games on the platform, but it looks like the number isn’t enough, or the users are not interested in the feature.
Due to Apple’s rules, Netflix Games are separate applications you can download for free on iOS. This is another problem with getting users interested in the games. Android is more flexible about the rules, and as you might be guessed, the feature is more popular on Android.