The mobile game Pokemon Masters EX is currently trending on Twitter, but for all the wrong reasons. The game’s official account is doing some character polling using the #PokemonMastersEX hashtag. Unfortunately though, as you can see, the hashtag can be interpreted as something much different. As they love to do, internet users instantly began poking fun at the hashtag
As I’m writing this article, the #PokemonMastersEX hashtag has gotten more than 91,000 tweets worldwide. Let this be a reminder for us all, remember to capitalize correctly. It could be the difference between continuing your workday or spending time in your boss’s office for all the worst reasons.
— B/R Football (@brfootball) September 1, 2020
How did this mess come to be? The answer is quite simple. DeNA, Nintendo’s partner on mobile publishing, released a mobile three-on-three Pokemon battler titled Pokemon Masters back in August 2019. For its one-year anniversary, they renamed it into Pokemon Masters EX. The re-branding was deemed necessary since, after a successful launch, players found the game lacking content. It got so bad that even Pokemon Masters producer Yu Sasaki issued a public apology.
“We understand players have quickly progressed through available content and feel dissatisfied with current offerings. We’re disappointed we did not meet the expectations of our community, and for this, we sincerely apologize. It’s our intention that this does not happen again. Hearing these opinions from fellow Trainers has deepened our sense of commitment to deliver a game we can all be proud of. We are very appreciative of all the feedback – both critical and positive”.
You know what they say, any publicity is good publicity. You never know, perhaps this will get more players to try Pokemon Masters EX. Let’s just hope they try it for the right reasons. I’d like to hear your thoughts on this mishap. Did you have a similar reaction to the Pokemon fanbase? Could this be an intentional act from Nintendo’s marketing team? Tell us what you think of this silly blunder in the comments.