You know the theme lyrics: “No one will ever take them down.” That apparently includes box office disappointments, as the 2017 Power Rangers reboot proves. The movie failed to meet studio expectations in theater screenings, though it did see more success in home movie purchases. Not to mention the toy sales, which skyrocketed last year. But of course, the Power Ranger toys got bought. I mean come on. Financial murkiness be darned, the colorful teenagers with attitude are confirmed to return for another round of zords and flying sparks.
Hasbro recently acquired the Power Rangers brand and even more recently announced plans for a second movie serving as a direct sequel to the first. Those of you groaning in exasperation, don’t worry. Those of you sitting at attention with ears perked, calm down. It’s not happening for some time. After all, they just confirmed it recently. And several of the lead cast also currently appear on other shows, meaning less-than-open schedules.
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To be clear, Hasbro acquired Power Rangers months ago and revealed plans for several more movies. What’s new here is that the next movie will specifically be a sequel to last year’s instead of another reboot or semi-franchise (Rangers in Space, Lost Galaxy, Ninja Storm, etc.) “This is a really great statement about where we believe we are in developing our brand blueprint,” says Brian Goldner, CEO of Hasbro. “We felt the brand was very under-leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
With Rita Repulsa frozen dead out in space, what could be next? For one thing, the green ranger. And it’s not like Rita was the only overarching villain in the Mighty Morphin‘ arc. Lord Zedd, anyone? Oh yeah, and that lipstick monster, too. Okay, maybe not that last one…