RHOA Shereé Whitfield just opened a ‘store’ called She by Shereé that closed mere days after opening. The first problem is that it took her fourteen years to launch the brand. The season finale of RHOA featured Whitfield sharing with the audience that they could now go to her ‘store’ online. Many people were excited, but the excitement was very short-lived. Moreover, the shirts she sells on the site are not even ironed for the model shots. It was like a perfect storm where all the things that could’ve gone wrong did. As soon as it was live, She by Shereé crashed. And that was just the start of things.
She is also known for not paying invoices, so some speculate she may not have even paid her webmaster. But now, the hole she has dug is pretty deep, and her two days business has become a sort of meme online among fans of The Real Housewives. Though she is trying to get in front of the drama, it is not really helping the situation.
RHOA Shereé Whitfield Opens Store and Closes Immediately
Via Screenrant:
But as soon as the launch was announced on the season finale, Shereé took to Twitter to explain why the website was down. “Due to the overwhelming interest in She by Shereé, the influx of love is crashing the website!!,” Shereé wrote in a statement shared on Twitter and Instagram. Shereé claimed the site would be back up within 24 hours. But days after the launch, the entire She By Shereé website was shut down and only showed a message asking customers to “pardon our progress. The statement went on to explain how after a “full house” the “overwhelming response” caused the brand to sell out its stock of $142 t-shirts and jogger sets. “Thank you for the overwhelming response!” the statement said. “Though we could not accommodate all visitors, we are excited to refresh & relaunch VERY SOON!”
Equally important, that quick turnaround does not sit well with investors and supporters. RHOA Shereé Whitfield just started and ended a business in record time. Moreover, from overhyping it and not delivering to not even being able to keep the site running, her business was doomed from its very first steps. What happens next remains to be seen.