Roblox, the online gaming platform, has recently updated its community standards, and one of the major updates involves advertising to kids. The new changes state that Roblox will hide all advertising content from users under 13. Roblox has urged anyone creating a game within the platform to adhere to these rules or risk facing action against their account, including account suspension.
The changes have been implemented in response to a complaint made by Truth in Advertising to the Federal Trade Commission (FTC). The complaint highlighted how Roblox “surreptitiously” hawks advertisements at children, which according to the organization, was “digital deception” and not compliant with “truth in advertising laws.” The new changes aim to ensure that the platform complies with these laws.
Roblox To Start Showing Fewer Ads To Kids
Besides the age restrictions, Roblox has also updated its list of “prohibited advertising” categories. Among the newly banned content are advertisements for NFTs and cryptocurrency, online dating services, fortune-tellers, funeral services, and even insects, including their body parts and byproducts. These changes aim to create a safer and more enjoyable gaming experience for users.
In relation, Roblox Corp has recently disclosed that it had $150 million stored at the Silicon Valley Bank, which went bankrupt. However, the company has reassured investors they need not worry as the US government intervened and helped the company retrieve its money. Despite the setback, Roblox Corp has continued to grow and expand its services, providing a safe and entertaining environment for its users.
In conclusion, the recent updates to Roblox’s community standards and advertising policies demonstrate the platform’s commitment to complying with regulations and creating a safer user environment. By banning certain advertising categories and hiding ads from younger users, Roblox sends a clear message that they take their users’ safety and well-being seriously. As the platform continues to evolve, it is likely that we will see further updates and changes that will benefit the gaming community.