For many years, many retailers, such as Walmart and Target have changed the game on Black Friday by allowing shopping on Thanksgiving Day. This year, however Walmart and Target are changing the game again by announcing that this year they will be closing on Thanksgiving Day. This comes as no surprise given the current restrictions in many areas, due to the outbreak.
The announcement also included an update on the deals due to be available around that time. Target, in particular, has stated that they plan to have holiday sales beginning at the end of October. It has not been made clear how these retailers plan on revealing any video game deals or how they will make the consoles available. Target claims that this updated release of holiday sales will make it easier for customers to obtain items, especially in areas where COVID-19 is still common.
However, with big titles like Cyberpunk 2077 and Assassin’s Creed: Valhalla coming out around that time it will be interesting to see how these sales will pan out. There is also the issues surrounding the release of two major consoles, as the releases will undoubtedly cause a spike in game sales. Given that many online retailers have had difficulties sending out items on time in the recent outbreak it makes sense for Target to start offering the deals earlier than usual.
There is no question that COVID-19 has affected many industries and that we have a long ways to go before things return to normal. These recent announcements are proof of that. What is not in question is that things are still moving forward and that with some patience and ingenuity we will all get through this and still enjoy what life has to offer. We will all be watching carefully to see how retailers will balance this holiday season with the many big game releases left this year.