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Jennifer Lopez is working hard to keep things afloat amid reports that she’s suffering in the marriage department while seeing sales of her latest tour and album fall short of expectations. Handling business this weekend, the 54-year-old singer and actress updated her JLo Beauty brand’s Instagram with summery vibes, making sure to plug her 2021-founded line while also pushing sales.
Sharing an incredibly glamorous poolside photo to open a gallery of girly, self-care-themed photos, Jen even encouraged fans to check out her “5’s” as an array of products deemed to be the American Idol judge’s faves were featured.
Jennifer Lopez Keeps Business Afloat On Instagram
The first photo showed a “hot dog or legs” situation as an unknown female with slender limbs sunbathed overlooking a swanky outdoor pool.
Ushering in vacation energy as she also included food and her popular beauty products in the gallery, Jennifer also shared a mirror gym selfie, plus a breakfast plate consisting of a fresh-cooked omelet, potatoes, and tomatoes, plus a tasty-looking pain au chocolate and latte.
Also included were stands at a farmer’s market, a model snapping a selfie in gym apparel, plus a gorgeous sunset beach moment. “Photo dump: sanos edition,” a caption read, then asking fans if they had checked out Jen’s “5’s yet?”
Makeup-Free Selfie Shows One Of Them
Just last week, JLo had once again been mentioned by her brand, this time in a post showing her stunning while wearing zero makeup. Showing off her ageless good looks as she continues to defy her age, the wife to Ben Affleck let fans know that one of her “5’s” is sunscreen.
“@JLo’s 5 S’s wouldn’t be complete without sunscreen 🙌 Cop That Big Screen Broad Spectrum SPF 30 Moisturizer and activate your ultimate glow while protecting from the sun,” a caption read.
Lopez was brave to join a crowded celebrity beauty space three years ago, but her brand seems to have taken off. Less hot are reports that she’s suffering marriage problems with actor husband Ben Affleck and that her music career is sliding downward. Lopez is even reported to have spent $20 million of her own money to pay for her latest This is Me…Now album.
Fortunately, the Latina still proves immensely popular on Instagram, where she is followed by 253 million. Celebrity followers include singer Selena Gomez, designer Jessica Simpson, and actress Priyanka Chopra.