The public sale of tickets to the Taylor Swift tour “The Eras” has been stopped by Ticketmaster, it has announced today on Twitter (seen below). It has cited “high demands on ticketing systems” and a lack of ‘ticket inventory to meet that demand.”
Ticketmaster stopping the sale of tickets to the upcoming Taylor Swift tour is only a part of fan frustration. When the pre-sale went live, the system was overwhelmed, leading to high wait times and website crashes that sent people to the back of the virtual line to see the pop singer next year. The site confirmed that this rush broke its records, leading to the rocky initial start to the sale of the tickets.
Taylor Swift tour tickets stopped being on sale by Ticketmaster
Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.
— Ticketmaster (@Ticketmaster) November 17, 2022
People were able to get tickets to see the musician. The site stated that more than 3.5 million people signed up for the pre-registration to get tickets. 40 percent of fans got tickets, with an average person buying three tickets for the 2023 tour. It will begin in March in Arizona and run until August, with a concluding show in Los Angeles.
Reading the replies to Ticketmaster about its decision regarding the Taylor Swift tour shows how upset they feel. Some had questioned what would be done about the bots taking tickets, like Twitter user thisisabbytryin asking, “How are you going to get thousands of tickets back from bots” and the “resellers who jacked the prices up to couple thousands if not more per ticket?” Some joked about overthrowing the company, similar to the January 6 attack on the United States capital, with user theryanprhodes writing, “See ya’ll at the Ticketmaster insurrection.”
While a frustrating move by Ticketmaster regarding demand over Taylor Swift, this comes in after politicians wrote a letter to Live Nation Entertainment CEO Michael Rapino over the company’s “harmful impact on consumers.” Many have been urging for the monopoly to be broken up as Live Nation merged with the ticket seller in 2010, making for a dominant force in the music industry. The scrutiny has come over easy access for scalpers and bots, high prices, and the distribution of that money to artists.
