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Selena Gomez announced a new product under her rare Beauty brand, leaving fans wondering if she and Hailey Bieber’s eyebrow drama was a farce. Earlier this year, Selena became entangled in a drama involving Hailey and Kylie which set their fans against each other. The fracas geared off after the Wolves crooner revealed she accidentally over-laminated her eyebrows.
Hours later Kylie shared a FaceTime screenshot of her and Kylie, highlighting their eyebrows. In an accompanying selfie of them together, Kylie included the screen caption, “This was an accident?” right above her eyebrows. The close timing and the related topics left netizens convinced the two were out to throw shade at Selena Gomez. Kylie and Hailey ultimately faced backlash despite the trio’s insistence that both posts were unrelated. The incident forced Selena to take a hiatus from social media to avoid the brewing fan fiasco.
Selena Gomez Monetizes Hailey & Kylie Eyebrow Drama
Months after the internet became divided between Selena Gomez and Hailey Bieber, the crooner is back on the gram. She has since garnered more followers, solidifying herself as the social media queen. But that’s hardly the only way the eyebrow drama has worked in Selena Gomez’s favor.
Taking to Instagram on Tuesday, August 15, Selena Gomez announced the official launch of her Rare Beauty Brow Harmony Flexible Lifting Gel. In the post, the actress referenced her love for laminated eyebrows, seemingly giving a nod to her eyebrow drama. The caption read,
“You know how much I love a laminated brow and I’m excited to finally share that my new @rarebeauty Brow Harmony Flexible Lifting Gel is here. It’s my staple for that natural, fluffy, lifted brow – it holds all day without being stiff, sticky, or crunchy. You can shop it now only at RareBeauty.com.”
Was the Brow Fiasco a Marketing Strategy?
She included a photo of herself rocking glam makeup, with her eyebrows neatly swept upwards and gelled in place. Another post captured the new product on a pink background. Following the unveiling, netizens were left wondering if the brow gel had anything to do with the eyebrow drama, or simply a coincidence. Some implied the crooner’s spat with Hailey and Kylie was all part of a marketing campaign aimed towards this goal. One fan commented,
“Now we all know why you tried to create drama for some brows.”
Some fans praised Selena Gomez’s creative marketing campaign, especially her ability to turn a dark experience around, with one saying,
“I love how she turned the “making fun of her” into a millionaire thing! Smart businesswomen. The queen.”
Another wrote,
“Yaaas queen! Using that laminated brow fiasco for advertising is brilliant.”
Meanwhile, several fans debunked the wild theories, noting that Selena’s latest product represented a stepping stone towards greater entrepreneurial heights. They congratulated her on her new product launch, also commending her beautiful looks and creative business strategies. Was the whole eyebrow drama premediated months back to drive sales for the upcoming launch of the brow harmony flexible lifting gel? Fans seem to think so, and they are loving Selena for it.
