Kanye West is not giving up on making a comeback. The rapper had a thriving fashion career thanks to the Yeezy brand he founded in 2015. At least, that was until his anti-Semitic tirade in 2022 brought everything crashing down. Adidas and Gap ended their partnerships with Yeezy, basically bringing the brand to a halt. Now, Kanye is ready to close the chapter and start a fresh one.
Kanye recently filed a new trademark for a brand called Droam. Per The Sun, it is for a fashion accessories line that will produce items like umbrellas, whips, tote bags, and more. It is believed that the success of the accessories range would be a launch pad for Kanye to release a Droam gym range. He sees it as his way of getting back in the fashion game. Although the Can’t Tell Me Nothing rapper just recently filed the trademark, Droam has been long associated with him. He first unveiled the brand name in December 2023 while revealing plans to build a self-sustaining city in the Middle East, NY Post reports.
A screenshot of his vision shared on X, formerly called Twitter, reveals that the city will span 100,000 acres somewhere in the Middle East. At the time, the project was in phase 1. Ye was recruiting project managers, engineers, architects, and the like. Unfortunately, he hasn’t given any update on the ambitious project since.
Kanye West’s Empire Crumbles Even Further
The trademark filing comes weeks after Kanye’s already collapsing empire took another major blow. The rapper’s famous Sunday Service gospel choir had its charity status revoked by the IRS. The decision was made because the organization had failed to file tax returns for three years. Their tax exemption status was rescinded on May 15. Kanye’s Sunday Service gospel choir, which debuted in 2019, hasn’t been functional since June 2023.
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Fans Fear for Kanye West’s Life Amid Matthew Perry Death Investigation: ‘Someone Has to Intervene’Before the IRS drama, the religious organization was plagued with legal troubles. Two class-action lawsuits were brought against Kanye by 500 performers and 300 backstage staff. They accused the record producer of violating California labor laws and โfailing to pay minimum wage and overtime.โ Kim Kardashian’s ex, however, settled, paying $1.35 million rather than the $10.5 million damages they demanded.
