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British Columbia’s Premier, Dave Eby, On Halting U.S. Liquor Sales: ‘We See You’

Canada isn’t messing around.

Rian KochelBy Rian KochelMarch 9, 20252 Mins Read
British Columbia's Premier, Dave Eby, On Halting U.S. Liquor Sales: 'We See You'
Image Source: ExactlySorta via Reddit

In response to tariffs imposed by the U.S. President Donald Trump on Canadian goods, British Columbia’s Premier, Dave Eby is retaliating. In a video from a Reddit post, Eby very pointedly explained what’s driving his refusal to stock American-made alcohol products.

This is a move that will significantly impact American producers, with estimates of U.S. alcohol sales in Canada clearing the billion dollar mark. With that in mind, the BC Premier made a point to let Americans know exactly who he intended his actions to reach.

“We’re sending a message to those allies of the President: We see you.”

While other Canadian provinces including Ontario, Quebec, Nova Scotia, and Newfoundland have also taken similar steps to halt the sale of American alcohol, none have made direct mentions of their cause – or concern – like Eby. 

Canadians Continue Their Protest Against Tariffs, Wiping One Popular Coffee Drink: ‘Keep the Americano as an Option but Mark It up 25%!’
Related: Canadians Continue Their Protest Against Tariffs, Wiping One Popular Coffee Drink: ‘Keep the Americano as an Option but Mark It up 25%!’

Premier Eby’s choice is a deliberate one. It’s based on the belief that these states and their political representatives are enabling actions of the U.S. President. And, that these actions are not only negatively impacting Canada, but the American people at large. Eby’s assertion is this tariff provides clear evidence that Republicans supporting this measure are abandoning their constituencies best interest in favor of their own self interest.

B.C. PREMIER DAVE EBY : “We focus on Republican states and their products, because we know who’s doing this to us. We know who’s enabling the president.”
byu/ExactlySorta inPublicFreakout

A strategy targeting products from Republican states is meant to exert economic pressure on the industries and individuals within those states. Those who may have influence over their politicians. Premier Eby is trying to make them feel a direct financial impact, with the end goal leading to a change in their support for the President’s policies.

In Canada, this approach is receiving mixed acceptance. Some organizations support it, citing it as an opportunity to bolster local industries. Others express concern about the potential economic consequences for restaurants and the interconnected nature of the American and Canadian alcohol markets

Ultimately, the success of this policy may hinge on reconciling domestic priorities with the intricate economic ties that bind the region.

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Rian Kochel
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I tell stories—some with words, some with music, all with intent. As a writer, musician, and advocate for AI literacy, I stand at the crossroads of tradition and progress, watching the world evolve and dragging the skeptics along for the ride. My work spans a wide range—from art and culture to AI—and you’ll find it published in places that care about such things. I’ve washed dishes with ex-convicts, raised millions for the arts, and learned that the only real job security is curiosity. I don’t believe AI can steal your soul, but I’m certain it can make you forget you had one. I write to remind you of this. I’m that guy with the untamed mohawk and worn-in 501s on the morning train. I’ll also be that guy you swear you know from somewhere, standing in a finely tailored tux at the opera tonight. And when you blink during your double take, you might just see yourself reflected in my work.

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