Kris Jenner is turning heads and stirring controversy in the latest SKIMS campaign. The 69-year-old momager is front and center in daughter Kim Kardashianโs new SKIMS x Roberto Cavalli swimwear collaboration, modeling a bold collection of caftans inspired by the Italian fashion houseโs archival prints. The campaign, which merges Cavalliโs signature animal prints with SKIMSโ modern edge, features Jenner in a series of breezy, high-drama looks.
In one shot, Jenner poses next to Kim in a fierce tiger-print caftan and coordinating headscarf, giving major jet-set vibes. In another, she channels classic Cavalli in a zebra-striped ensemble, again complete with a wrapped scarf that nods to old Hollywood glamour. A third look features a soft, light-blue floral print, a vintage-inspired piece that adds a touch of romance to the collection.
The longtime caftan enthusiast is known for flaunting similar styles on lavish vacations from the Amalfi Coast to Palm Springs. But while the campaign may be a full-circle moment for the Kardashian-Jenner matriarch, not everyone was impressed.
Kris Jenner Models Wild Caftans in New SKIMS x Roberto Cavalli Campaign
Social media users wasted no time sharing their thoughts, with comments ranging from blunt to brutal. โThese pictures look like weekend sale ads for Sears & Roebuck,โ one critic quipped. Another chimed in, โAppalling,โ while a third added sarcastically, โLove the wig Kris is wearing.โ
Backlash aside, the SKIMS x Roberto Cavalli campaign is already making waves, showing once again that the Kardashian empire knows how to spark conversation. โUnveiling such a luxurious collection with Roberto Cavalli is incredibly exciting,” Kim Kardashian said of the new line. โIโve always admired the brandโs exotic prints and bold energy, and bringing that vision to life through SKIMS Swim allowed us to create something truly unexpected and elevated.โ
Fausto Puglisi, the Creative Director of Roberto Cavalli, also spoke out. โTo me, Kim is a modern Marilyn Monroe, she is the pop icon, she inspires me so much,โ he said, per Us Weekly. โOur brands are iconic in their own distinct ways, and weโve meticulously blended archival prints with modern, functional design to create a collection that embodies the essence of Italian luxury.โ
Beyond the eye-catching caftans worn by Jenner, the limited-edition collection features swimwear and accessories in sizes ranging from XXS to 4X. The exclusive collab officially drops June 27 at 9 a.m. ET, and with the hype building fast, itโs likely to sell out quickly.
