A video filmed inside a Costco in Frisco, Texas, has gone massively viral on X (formerly Twitter), racking up over 7 million views in just 24 hours, and sparking a heated culture war in the comments section. The clip, posted by the account Info Battle Maiden, shows crowds of Indian families shopping in the warehouse store, pushing carts filled with produce, pastries, and household goods.
While the video itself is nothing more than everyday grocery shopping, the caption ignited a firestorm. “This weekend at Costco in Frisco, TX: The Indian takeover in full view. Hardly any Americans in sight… H-1B betrayal robs our people of jobs, wipes out our heritage, and erases our communities. America’s harsh new reality: The Great Replacement unfolding,” the post claimed.
The language, referencing a conspiracy theory known as the “Great Replacement,” triggered an avalanche of angry and divided responses. Some commenters echoed the original post’s tone, blasting the video as proof that Texas is changing. “Utterly disgusting. Texas is collapsing right in front of us. Everyone needs to wake up, this is a blatant invasion,” one user fumed. Another wrote, “I already predicted during the last elections that Texas is about to get flipped. You watched it.” A third went even further, calling the footage simply, “Ugh, so gross.”
But not everyone agreed with the outrage. Many defended the families seen in the video and pushed back against what they viewed as blatant racism in the comments. “They’re all pretty great people, tbh. Yes, that’s a generalization. What’s not to like?” one user argued. Another slammed the reaction altogether, “Everyone in the comments is disgustingly racist and it clearly shows.”
Frisco’s Changing Demographics
According to census data, Frisco’s Indian population has indeed surged dramatically in the past two decades, climbing from just 2.5% to nearly one-third of the city’s total residents. The city’s rapid growth has also made it one of the fastest-growing suburbs in America, drawing families from around the world. Still, the Costco video shows how ordinary moments, like a busy weekend grocery run, can become a flashpoint in the ongoing national debate over immigration, demographics, and identity.
The Nerd Stash does not condone racism or discriminatory commentary of any kind.
