Fans of Australian YouTuber Pretty Pastel Please are shocked to learn of the creator’s death at 30. Pretty Pastel Please made videos about fashion, sharing her hauls and beauty and style opinions. Her pages were also full of pastels, love of Japanese culture, and a special connection with birds.
The creator, whose real name was Alex, has died of unknown causes. Her family confirmed the heartbreaking news with an In Memoriam tribute to her shared with fans on Instagram.
There Was Only One Hint As to What May Have Contributed to the Content Creator’s Death
In the caption, Alexandra’s family speaks as though they are surprised by her death. This makes many believe the circumstances around her death may be tragic. The family began the announcement by calling the news “devastating.”
It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away. Her passing was sudden, unexpected and devastating to all who knew her.
This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We would ask that you respect their wishes – they appreciate all of your support but need time to heal in private.
A memorial will be posted on YouTube and here on Instagram in due course.
Thank you for understanding in this difficult time.
If you or anyone you know is affected by this news, please reach out for help. You are not alone. In Australia, you can contact Beyond Blue at 1300 22 46 36 for confidential, free counseling.
Pretty Pastel Please/Instagram
Many of her fans were also devastated but discussed the creator’s declining health over the years. They also acknowledged she was the victim of cyberbullying, with one commenter acknowledging a Reddit group dedicated to criticizing Alex exists. Many commenters noted they felt like they had lost a friend after keeping up with her on social media over the last seven years.
Last year, Alex went through a difficult divorce with her ex, who she credited with helping her build her channel. She admitted to having a “hard time,” with fans noting that it was evident in her content.
Alex’s last posts were an Instagram post announcing a Twitch stream and a YouTube video, both posted as Pretty Pastel Please in late May. According to the announcement, she died in June 2024.
