In a completely un-shocking turn of events, Avengers: Endgame has set a new opening day box office records, according to early numbers.
As covered by The Hollywood Reporter, Endgame reached $60 million on its opening night. This beat out the previous record set by fellow Disney movie Star Wars: The Last Jedi, which came in at $57 million. It also shattered the number set by its predecessor. Infinity War only put up a relatively paltry $39 million. Endgame also crushed Infinity War in presale tickets, selling 5 times as many as the previous installment.
In case you’re not already impressed, the $60 million figure is only the film’s domestic gross. Overseas, Endgame has already earned $169 million. The heavy lifter in that number is China, where the film has made $107.5 million.
Avengers: Endgame is getting unprecedented results because it is an unprecedented film event. Endgame is the culmination of over a decade of shared-universe films, 22 different titles, and 10 unique franchises. In that time, Marvel also acquired the rights to Spider-Man and added him into their world. While I’m sure this was a goal for the MCU once it got up and running, there was no way they could’ve been sure it would happen. Spider-Man: Homecoming, Captain America: Civil War, and Avengers: Infinity War managed to bring Spidey in with no real friction. Whether you still enjoy the MCU or not, it’s hard to argue that this series of films has been handled masterfully.
As most of you know (do I even have to say SPOILER ALERT FOR INFINITY WAR), Thanos killed off half of the characters that have been created over the last decade. Obviously, the cliffhanger of cosmic proportions was a driving factor bringing people into packed theaters on day one to see if their own favorite fan theory about how the series would end is correct. Another factor helping to boost sales is that Endgame opened its doors an hour earlier than its predecessor (Infinity War opened at 7 pm, Endgame opened at 6). Whatever the reasons for its success, Endgame shows no signs of slowing down and is poised to snap away several other box office records. At least until later this year when Star Wars: The Rise of Skywalker wraps up the tentpole Star Wars franchise.