Cd Projekt Red announces that The Witcher and Cyberpunk will continue to expand beyond video games. The developers have big plans for the future. CDPR’s latest financial report showed increased profits and included updates on future endeavors for both games. CDPR is going full steam ahead with both The Witcher and Cyberpunk 2077.
The developers of The Witcher and Cyberpunk have explored licensed merchandise such as cards and board games for some time.
CDPR’s 2022 Sustainability Report, combined with its latest financials, includes a statement that reveals more products of such category will be manufactured. The company’s endeavors in this area can be traced back to 2018 when they released two physical card sets for The Northern Realms and Monsters faction with the launch of Gwent: The Witcher Card Game.
The company emphasized that The Witcher and Cyberpunk 2077 are key pillars of their recent investments in intellectual property, suggesting that both IPs will extend beyond the realm of video games in the future.
The company’s increased focus on non-gaming products has already signaled a strategic shift. Last year, the official Cyberpunk 2077 board game raised nearly $900k through Kickstarter, with CDPR set to start shipping to backers in July 2023. It also contributed to the critically acclaimed anime series, Cyberpunk: Edgerunners premiered on Netflix in September 2022.
Its recent success likely inspired CDPR’s diversification plans in non-gaming ventures. While these efforts could generate significant revenue in the future, the company’s main focus is currently on obtaining high-quality content marketing for its growing game portfolio.
However, CDPR has described this approach as part of its long-term strategy, indicating that the non-game ventures may not happen soon but will occur in the future.
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