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Chanel West Coast received high praise as she took to Instagram to promote her Coasty Swim brand last summer. Posting in August 2023, the Ridiculousness alum showed off her fabulous postpartum figure in a girly two-piece, making sure to name-drop her 2022-founded brand in her caption.
Fans were quick to send love, with many remarking on how much Chanel appears to be acing motherhood. The rapper made November 2022 headlines for welcoming daughter Bowie Breeze, whom she shares with model boyfriend Dom Fenison.
Chanel West Coast Promotes Swimwear Brand On Instagram
Posing from a sunny backyard and amid greenery, Chanel highlighted her fit figure in a pink and blue-printed bathing suit with a strapless finish and girly sleeve accents.
Showing off her trim waistline and toned legs, the mom of one flashed a smile as she kept it skimpy, adding in a billowing duster in similar shades, but with more of a paisley print. Completing her stylish ensemble via glam shades, Chanel sported her long locks down, with a sunkissed face of makeup adding summery touches.
Told Motherhood ‘Leveled’ Her ‘Up’
In a caption, Chanel told her 3 million+ fans: “Summer days in @coastyswim 👙Shop now coastyswim.com.” Over 77,000 fan likes have been left.
“Show out Chanel! 😍😍” one user replied. “Gorgeous,” another said. “Having a baby leveled you up. Good god!!!!” a third replied. Chanel regularly posts photos and videos of Bowie and has even set her baby girl up with her own Instagram account.
Chanel was rocking a big bump when she dropped her Coasty Swim brand, one that’s eco-friendly and size-inclusive.
“I wanted to create a line of swimwear that was colorful, sexy, and fun,” the star said in a statement. “I also wanted to create a line that was safe for our planet. All of our bikinis are made from recycled materials and are 100 percent eco-friendly.”
Adding that she wants women to “feel beautiful” in her designs, Chanel continued: “We promote body positivity and our swimwear is meant to enhance your body no matter the shape or size. Coasty Swim is all about bringing the good vibes and we hope to reach every coastline around the world with our brand soon.”
The TV favorite joined a crowded space, though. Also retailing swimwear are celebrities including SKIMS mogul Kim Kardashian and younger sister Khloe Kardashian, plus model Emily Ratajkowski. Chanel no longer appears to promote the LOL Cartel clothing brand she used to run, however she has gained ground via her Fashion Nova ambassador status.