America runs on Dunkin. We’ve all heard the saying, but if you live in the New England state of Massachusetts, that isn’t always true. There’s been a war brewing here longer than any Republican and Democrat battle, and that’s the war between Starbucks and Dunkin’ Donuts. Dunkin’ typically has a larger following simply because it’s everywhere, but soon that will change. Starbucks is finally on the verge of opening a new location in the small, obscure town of Palmer, Massachusetts.

According to Alrig USA, a privately held commercial real estate investment and development firm based in Metro Detroit, in the small town of Palmer, Massachusetts, a new plaza is being built, dubbed Liberty Plaza. This new location aims to establish a fresh business in town that locals have to travel 30 to 40 minutes East or west on the Mass Pike to find. Part of this plaza is Chipotle, Jersey Mikes, and, of course, Starbucks.
This is a huge boon to the area, with numerous local folks on Palmer Facebook groups going into a tizzy about the chance to snag their favorite pumpkin-spiced drink without having to travel out of their way to get it. Dunkin is extremely dominant in the area, with what feels like a location every 5 to 7 minutes of travel time, anywhere you go. So, Starbucks’ opening in the region will undoubtedly bring some competition their way. In the Palmer Page, a dedicated local Facebook group, many locals are excited and a little eager for the location to finally open.
“A little bit of progress! Saw the Chipotle sign going up on the building on Thorndike Street.”
“It’s a miracle.”
“The interior work was supposed to start the beginning of this month but was pushed to next month.”
“Shoulda put a Taco Bell instead smh”
As you can see, folks are fervent, if not a bit unruly, regarding the actual opening of this Starbucks. It’s been in the works for a couple of years, but with buildings complete and signs installed, it seems it’s only a matter of months, not years, before Ben Affleck’s coffee of choice faces some serious competition in Palmer.