Comic book giant DC Comics have announced that they will be releasing a new line of comic books as part of an advertising campaign designed to celebrate “fan-favorite characters, top-notch talent, diverse stories and DC fans.” Amit Desai, the senior vice president of marketing and global franchise management of DC Entertainment, which owns DC Comics, said:
“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU. The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC YOU – celebrates this bold, new direction.”
According to DC Comics, the new DCU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. The new direction of the DC Universe, the DC YOU advertising campaign will focus on four main themes:
- Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg, and Starfire.
- Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others.
- Stories – The campaign will engage the readership, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCU through various taglines, such as Are YOU ready to laugh?, Are YOU ready to hashtag this?, and Are YOU ready for the new awesome?
- Fans – As the campaign name suggests, the New DCU is first and foremost about the fans and DCs commitment to creating great stories for all fans. The campaign will celebrate life-long fans as well as those new to comics.
DC Entertainment also announced something special for fans, saying that comic book retailers will be given a number of new DC Comics related paraphernalia for in-store promotions.
“As part of DC YOU, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week.“
For more information about the new DC YOU, you can head over to the DC Entertainment website. What do you think about the new DCUniverse? Let us know in the comments!
Luke Luby is a journalist currently based in Cork, Ireland. He has a Bachelor of Arts in Journalism and a Higher Diploma in English. For the last several years, he has been writing for a number of different publications.