Jaunt, a Palo Alto, California, startup company has received a hefty investment from the biggest entertainment company in the world. The young corporation who makes cameras capable of shooting video in 360 degrees has caught the house of mouse’s attention, $65 million in investment worth of attention. Since Jaunt was founded two years ago, they have raised a total of more than $100 million in investment funding from other media-focused investors across Europe and China.
In the companies press release, Jaunt has said they will use the influx of capital to “greatly increase production” and continue to advance their camera hardware and software. The ultimate goal being to make virtual reality the quintessential way to watch movies, television and videos. Although ambitious and certainly not the first startup to reach for the stars, Disney didn’t become one of the largest media companies in the world by investing in companies they didn’t think would succeed, or were prepared to back all the way.
Disney isn’t the first media giant to invest in virtual reality, tech stables Sony, Google, HTC and even Facebook have invested heavily in furthering development of their virtual reality headsets, with the hopes of getting these headsets into the hands of consumers as soon as possible. Despite the promising opportunities virtual reality provides, the cost of content production, be it movies of video games, for virtual reality will ultimately decide how consumers interact with the latest trend.
