Power to the Prevention
GameStop hasn’t been having the best time as of late. Their stocks continue to drop, digital distribution is prevailing over hard copies, and their business model continues to disappoint many gamers alike. After the recent controversy surrounding the decision to stay open amid the Coronavirus pandemic, GameStop has resolved to a door delivery service and other implementations to follow CDC guidelines.
As the weekend comes to an end, the endless spill of Coronavirus-related news has forced a large of industries to take immediate action. Movie theaters are being closed up while film premieres move to streaming services; shelter-in-place actions are occurring across the United States and other countries; various scheduled productions for media releases are being pushed back indefinitely.
Beginning today, 3/22, we’ll be offering a contactless delivery service called [email protected] at all US store locations where state/local laws allow. For more info on how we will continue to serve you, please see below & click here for our full statement: https://t.co/qP9jDQUmjs pic.twitter.com/WfmS5ghMzE
— GameStop (@GameStop) March 23, 2020
Service to the Players
The well-known video game retailer has enacted “preventive measures” in response to the pandemic – in a letter addressed to both their valued guests and customers in three sections (Delivery @ Door, Updated Measures, and Letter To Our Customers). It discusses their adaptive protective measures for their stores and employees to ensure business consistency.
“GameStop is working diligently during this unprecedented time to provide our customers and associates with the safest environment possible.” – George Sherman, GameStop CEO
These cautious practices include temporarily suspending trade-in practices for electronics and games, establishing 6-foot parameters to encourage social distancing, postponing gaming events, reducing hours of operation, and a few others that are expressed in the announcement.
Also, GameStop is arranging a delivery-at-store service called [email protected] With this new system, customers can order online and pick up their purchases through their chosen store location. Acting like a pick-up service of a restaurant, customers pay online and pick up while remaining contactless – the necessity of walking into the store is now absent.
Of course, customers can still order online and have their items delivered to their home; the new practice is to help prevent further spread of the Coronavirus, and GameStop is finally taking the matter seriously.
Will these new and updated services help the company during this crisis? Let us know what you think in the comments.