Hulu’s live TV service has hit a huge milestone of 1 million subscribers, however, the number is small compared to the number of viewers Hulu’s entire service has.
As reported by USA Today, the number of live TV subscribers only makes up 5% of Hulu’s overall viewership, but considering the service was only made available a year ago, these numbers could mean good things for the streaming giant.
Hulu has given forth a lot of resources into making their live TV service something accessible for those still yearning for a traditional way to watch cable television. Earlier this year, Hulu introduced a way for their subscribers to flip between channels, keep track of shows they regularly watch, and a way for them to record anything they would like to. The service also does a good job of keeping track of the last ten channels you’ve accessed and an area that lets you switch to the last immediate channel you landed on.
This news makes Hulu’s live option the third to reach the status of one million users. Just above Hulu is DirecTV Now with 1.8 million subscribers and Sling TV with just over 2.3 million users. Back in May, it was announced that YouTube TV had just reached 800,000 subscribers meaning it is likely next to take the number four spot.
It is interesting that the act of physically flipping through channels is still something the public wants as it seems that many of the streaming giants are doing their absolute best to move the television industry away from the format entirely. Kudos to Hulu then for making their service as inclusive and accessible as possible, as they also have options (at a higher price of course) to eradicate things like commercials completely from one’s viewing experience.
Do you subscribe to Hulu at all? Do you think the age of “channel flipping” has almost run its course? Let us know in the comments.