Travis Kelce and his older brother Jason Kelce are beloved by NFL fans. However, that is not their only audience. Both brothers are taking advantage of the Taylor Swift effect to expand their brand. Travis and Taylor have been dating for about a year now, and it has done wonders for his podcast, New Heights. Travis and Jason co-host the podcast, and it is rumored that they will be looking to make some big moves here soon.
According to The Sun, Travis Kelce and his brother have been handed $4 million-plus offers as massive brands look to “take advantage of the Taylor Swift effect.” Travis and Jason Kelce recently spent some time in Europe, not just for the Eras tour but for the Cannes Lions Festival. They are looking to make some major brand deals.
Travis Kelce Is Making Moves With His Older Brother Jason Kelce
“Their value at the international level is skyrocketing, and they want to develop many projects worldwide and expand their image, as well as their business with people from all over the world,” the source said. “The world is theirs, and they are really excited for the months and years to come.”
The Kelce brothers have already been putting in some work when it comes to expanding their brand. They are currently majority investors in Garage Beer, which is a domestic producer of lagers. Travis also invests in Accelerator energy drinks. As for Jason, he does some advertising for Ole Smoky, a Tennessee moonshine company.
Jason Kelce recently retired from the NFL, so getting as many deals as possible to secure a steady income is most likely his top priority. Travis Kelce, on the other hand, is still competing for championships with the Kansas City Chiefs.
Travis Kelce is looking to make it three Super Bowl wins in a row this upcoming season, with Taylor Swift cheering him on from the stands. Jason Kelce will surely be there as well, but probably in a much louder fashion.
