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Justin Bieber shocks with new album drop, making disturbing lyrical references to his wife, Hailey Bieber, with several lines from his Swag songs. The Canadian singer had quite the rocky few months battling issues that took a toll on his mental health amid prevailing rumors linking him to disgraced rapper Sean “Diddy” Combs. Additionally, speculations about his marital struggles with Hailey reached their peak as his serial social media posts recurred, each one more disturbing than the last as he navigated fatherhood.
These struggles have seemingly reshaped Justin’s career, inspiring his first album in four years. Justin Bieber surprised fans on Friday by unveiling Swag, his seventh Studio Album featuring 20 songs, with lyrics bordering on love, fatherhood, familial devotion, religion, forgiveness, and even mental health.
Justin Bieber Releases Most Personal Album Yet
The crooner brought the album to life with notable collaborations with the likes of Sexxy Red, Lil B, Gunna, and Cash Cobain. Justin’s promotional efforts leaned more into his life as a husband and dad, featuring his wife Hailey Bieber and their son, Jack Blues, in the Swag album’s promotional photos.
Furthermore, the 31-year-old utilized a chance video filmed on Father’s Day, which has since gone viral, as a promotional clip, also including it in one of the tracks titled Butterflies. The clip in question featured the moment the dad-of-one confronted a nosy photographer tailing him by shouting, “I’m a dad. I’m a husband. You’re not getting it. It’s not clocking to you. I’m standing on business.”
The outburst caught the internet’s attention, with several remixed versions making waves on social media. Its inclusion in Swag makes the surprise 7th studio album notably one of the realest and most personal collections of songs by Justin Bieber. Hence, it comes as no surprise that fans have turned to the lyrics of the various tracks to try to decipher the struggles the crooner has experienced throughout his whirlwind era, in the quest for answers.
Justin Bieber Hints at Relationship Struggles in Surprise New Album
A standout moment reflected in the lyrics of the album’s second track, Daisies, appeared to touch on one of the most pressing issues that has stirred the rumor mills for years: His relationship with Hailey. In the track, Justin hinted at struggles in his love life, with lines like “you said forever babe, did you mean it or not?” and “falling petals, do you love me or not,” appearing to take swipes at his wife.
Other powerful songs from Justin Bieber’s new album, dropping hints about his relationship and mental health struggles, include Therapy Session, Soulful, Go Baby, Things You Do, and First Place. In a nutshell, aside from subtler tracks like 405 and Yukon, which seem somewhat misplaced, the Swag album understood the assignment, delivering a bombshell compilation of responses addressing every baggage tossed at him this past year once and for all.
