Table of Contents
In the wake of her Big Boss tour, Keke Palmer is driving home the full impact of her new song Assets, with an inspiring message to fans. The songstress released the single on September 15, 2023, as one of the tracks from the upcoming deluxe edition of Big Boss. Her latest song release comes as she continues her ongoing Big Boss tour in Dallas, Atlanta, Philadelphia, Brooklyn, and Chicago. So far, the crooner has aced her long-anticipated tour, delivering some groundbreaking performances. While at it, she did not hesitate to keep the tracks coming, with the latest, Assets, making impressive strides.
Keke Palmer Dishes on True Assets Amid Single Release
Riding the waves of the new single, Keke Palmer released a cheeky video dishing out wisdom on actual assets. With lyrics like, “Shawty’s got asset/ Good Shape/ Silk Press/ Good Credit/ She Cold,” it is convenient to picture an independent woman with a curvy figure as the heroine. However, Keke is now clearing the air. Contrary to the assumption one could have after listening to the Assets lyrics, the star based her explanation on the value of real estate and financial literacy. Elaborating on the meaning of asset, she began,
“If you’re ambitious. If you know the difference between a LOC and a corporation. If your stock portfolio is diversified due to the international market. If you ain’t got no car loan cos you can’t pay it off. If you know how to lease a car instead of buying it. If you need a business manager because you actually have a business to manage.”
Going further, Keke Palmer stressed the importance of landed assets. She noted that anyone who invested their money in real estate, even in a trustee’s name, qualified as an asset. Additionally, owning a house anywhere in Texas, and being able to make money off a landed property also made one an asset. As the song from the Big Boss album began playing in the background, Keke Palmer summarized her impressive speech, saying,
“If you’ve got to your own shit. If you stay in your own land and get your money. If you pray for yourself. If you pray for your family. If you pray for your dream. If you are a leader. If you are a believer. And in the words of Beyonce, if you can upgrade a motherf**ker, Honey you’re an asset.”
Keke Flaunts Her Stunning Figure With Cool Dance Moves
Her voice eventually faded into the background song as she sang along to it, chipping in some subtle dance moves. Keke Palmer elaborated more on the value of assets in her caption, writing,
“My new song “Assets” is for my entrepreneurial girlies, themies, and boyiess!! If you about your business or you know somebody about their mf business, put an @ on it in the comments.”
For the video, Keke Palmer flaunted some physical assets of her own, rocking a sequined dress accentuating her voluptuous cleavage. Going by her black outfit, the actress recorded the video sometime on Thursday, in Beverly Hills. Notably, she wore the dress during the 2023 Black Music Action Coalition Gala, where she received the Social Impact Award, at the Beverly Hilton Hotel.
The event saw appearances from the likes of Lizzo, Sylvia Rhone, Jesse Collins, Tariq Cheris, Matt Zingler, and LL Cool J among other stars promoting equity through their impact in the industry and the world at large.