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Kim Kardashian‘s SKKN by Kim promo didn’t quite go to plan as she updated her Instagram last week. The business mogul, 43, announced that the new makeup line from her 2022-founded skincare brand was finally launching at the end of last week, but fans seemed more interested in the slightly awkward photos than the products themselves.
Sharing pantless shots of herself squatting down, Kim showed off her toned legs in a tight top, and the positioning was enough to have thousands of users likening the whole thing to someone being on the toilet.
Kim Kardashian Announces Makeup Launch On Instagram
Posing from a studio, Kim crouched right down as she highlighted the 21 pounds she lost back in 2022. Showing off her gym-honed legs and slender waist, the SKIMS founder wore a skintight, honey-colored turtleneck with long sleeves, also peeping what may have been a tan pair of skimpy underpants.
Adding in fluffy white slippers, Kardashian sported her dark locks down, of course also glamming up with a full face of makeup likely from her newly-dropped cosmetics range.
Told It Looks Like She’s On The Toilet
In a caption, Kim wrote: “@skkn makeup launches this friday 🤍.”
The comments are wild. “Is she taking a poop?” one fan asked, with over 2,000 users agreeing. “My toddler when he’s poopin 😂,” another replied. Also gaining likes as they echoed the thought was a fan stating: “She’s taking a dump😂.”
Fans did seem to be thinking the same thought. A further user jumped in to reply: “We caught Kim taking a poopoo 😂💩.”
Fortunately for Kim, not all comments were going down the number two avenue. “Bring back your contour and the brush immediately,” one user said. Kim also gained approval from close friend and socialite, Paris Hilton.
Kim had retailed her makeup via her now-defunct KKW Beauty brand, one she shut down in August 2021 amid talks of a rebrand. In 2022, the Hulu star jumped into the skincare space with her nine-step SKKN by Kim brand, and it looks like she’s expanded SKKN to retail makeup all over again.
“I wanted all of my brands to live under one brand so that it was easier for the consumer. Being able to consolidate with better, newer and more innovative products for our consumers was the ultimate goal,” the mom of four stated about her business reshift. Also retailing both makeup and skincare is sister Kylie Jenner, 26.