Since her rise to fame, Kim Kardashian has always been viewed as a businesswoman. However, the model is now using those business skills to land a huge partnership for SKIMS. Kardashian has recently locked up a deal with Nike amid rumors that she and her family may be going broke. Concerns regarding the Kardashian family fortune as well as their star power fading have grown exponentially in recent months.
Radar Online reports that Kim Kardashian’s family are desperately trying to find ways to boost their own profiles due to the dropping ratings of their Hulu show, The Kardashians. As for Kim herself, her association with her ex-husband, Kanye West, has also not made things any easier. West has had multiple insane ramblings on X as well as his and Bianca Cesnori’s stunt at the Grammys. The Kardashian family is “losing Steam” as they continue to scramble for new opportunities. However, on top of all the drama, there are concerns that Kim is blowing through all her money. With her lavish spending and earning power allegedly declining, things could go from bad to worse pretty fast.
Kim Kardashian Rushes Into a Deal With Nike Amid Family Money Crisis
“Kim is doing all she can to push her brand,” says the source. “Associating herself with Nike raised eyebrows as they are both struggling and need this link-up to work. “Kim has to be clever as she knows one bad move could spell disaster as she and her family’s brand is not what it was. “There’s a feeling the Kardashians have had their moment – they’ve peaked – and they’re heading in one direction: downwards.”
Things seem to be getting pretty bad for Kim Kardashian’s family. It was rumored just last month that they are banking on Kylie Jenner to continue her relationship with Timothee Chalamet. Chalamet has worked his way into serious Hollywood stardom, and with that comes the views and funds the Kardashians need to survive. Kris Jenner seems to have found her cash cow if they can keep Timothee in their clutches. “Losing Timothee now would be a disaster for them.” The Kardashian family does not get near the amount of TV viewers that they used to pull in. There is a growing feeling among them that the public is just over their family and constant drama.
Kim Kardashian confirmed her collaboration with Nike via an Instagram post. Kardashian confirmed the new line of SKIMS will be dropping this spring, “for the body obsessed.” The announcement then led to a three percent rise in the share price of Nike, which had lost over a third of its market value over the last ten years.
Nike and Kim Kardashian have reached an agreement in their time of need. The arrangement has the potential to be a game-changer for both companies. However, that remains to be seen. With the SKIMS line set to launch soon, can Nike boost Kim back into the breadwinner she is used to being?
