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Kourtney Kardashian turned her unfortunate milk spill into a massive promo opportunity on Instagram this weekend. The reality star, 44, shared eye-catching photos from the produce aisle of a grocery store on Saturday, and the whole thing came plugging her Lemme wellness brand.
Kourtney, who jumped into the lifestyle space with the 2019 launch of her Poosh company, launched her vitamins and gummies brand in 2022. In this share, the mom of four posed glamorously in a coat and high heels from the store, but not without some milk getting spilled everywhere. In a highly amusing caption, Kourtney opted for a well-known phrase that 100% matched her photos. Shop Lemme’s 4.4-star rated supplements below.
Kourtney Kardashian Hits the Grocery Store on Instagram
Striking a pose in an animal-print coat as she flashed hints of her legs, Kourtney kept glam in sheer stockings and high heels as she repped her signature, high-end style.
Holding a grocery store basket in her first photo, the ex to Scott Disick donned statement shades, and she even wore them for the hilarious spilled milk moment.
Anyone swiping saw Kourtney in the middle of the store and going all “oops” as she was photographed backed by rows of fresh vegetables and with a huge bottle of milk spilled on the floor. Reaching down as she placed one hand on a cart stocked with Lemme products, Kourtney appeared to find the whole thing fun, although not all of her fans approved.
With further images focusing on the milk and highlighting Lemme’s offerings, Kourtney tagged her wellness brand, writing: “Don’t cry over spilled milk.” Likes were left by mom Kris Jenner and sister Khloe Kardashian.
Reminded There Are People “Begging” for Milk
While some enjoyed the post, others felt that it was inappropriate, given that many are struggling to make ends meet.
“Stupid photo ❌🚫 coming out of your bubble, there are people begging for that milk,” one fan replied. “Only you can afford spilled milk. Come on,” another wrote.
Kourtney has built her wellness empire on her reputation for being the most health-obsessed of her famous sisters. Fans may well remember the days when Kourtney would only feed herself and her kids gluten-free and dairy-free foods. Following the success of Poosh, the TV favorite launched Lemme, a brand offering sleep, calm, and feminine wellness products — Lemme Sleep even includes the naturally-produced sleep hormone, melatonin.
“After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking every day,” Kardashian said in a statement as her brand launched.
It also looks like Kourtney has helped husband Travis Barker in the business arena. The Blink 182 drummer is now also a wellness founder as he retails his Barker Wellness brand. The couple married in 2020. In November of last year, they welcomed their first son, Rocky.
