Kris Jenner is turning heads and stirring controversy in the latest SKIMS campaign. The 69-year-old momager is front and center in daughter Kim Kardashian’s new SKIMS x Roberto Cavalli swimwear collaboration, modeling a bold collection of caftans inspired by the Italian fashion house’s archival prints. The campaign, which merges Cavalli’s signature animal prints with SKIMS’ modern edge, features Jenner in a series of breezy, high-drama looks.
In one shot, Jenner poses next to Kim in a fierce tiger-print caftan and coordinating headscarf, giving major jet-set vibes. In another, she channels classic Cavalli in a zebra-striped ensemble, again complete with a wrapped scarf that nods to old Hollywood glamour. A third look features a soft, light-blue floral print, a vintage-inspired piece that adds a touch of romance to the collection.
The longtime caftan enthusiast is known for flaunting similar styles on lavish vacations from the Amalfi Coast to Palm Springs. But while the campaign may be a full-circle moment for the Kardashian-Jenner matriarch, not everyone was impressed.
Kris Jenner Models Wild Caftans in New SKIMS x Roberto Cavalli Campaign
Social media users wasted no time sharing their thoughts, with comments ranging from blunt to brutal. “These pictures look like weekend sale ads for Sears & Roebuck,” one critic quipped. Another chimed in, “Appalling,” while a third added sarcastically, “Love the wig Kris is wearing.”
Backlash aside, the SKIMS x Roberto Cavalli campaign is already making waves, showing once again that the Kardashian empire knows how to spark conversation. “Unveiling such a luxurious collection with Roberto Cavalli is incredibly exciting,” Kim Kardashian said of the new line. “I’ve always admired the brand’s exotic prints and bold energy, and bringing that vision to life through SKIMS Swim allowed us to create something truly unexpected and elevated.”
Fausto Puglisi, the Creative Director of Roberto Cavalli, also spoke out. “To me, Kim is a modern Marilyn Monroe, she is the pop icon, she inspires me so much,” he said, per Us Weekly. “Our brands are iconic in their own distinct ways, and we’ve meticulously blended archival prints with modern, functional design to create a collection that embodies the essence of Italian luxury.”
Beyond the eye-catching caftans worn by Jenner, the limited-edition collection features swimwear and accessories in sizes ranging from XXS to 4X. The exclusive collab officially drops June 27 at 9 a.m. ET, and with the hype building fast, it’s likely to sell out quickly.
