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The Nerd Stash

LA Is on Fire, but Kim Kardashian Wants You To Buy Her Loungewear: ‘It’s Appalling How People Keep Supporting Her’

Now isn’t a good time, Kim…

AugustBy AugustJanuary 10, 20253 Mins Read
Kim Kardashian with a Sly Looking Expression
Image Source: KCS Presse / MEGA

Kim Kardashian has been labeled a “freak” for her recent behavior amid the ongoing LA wildfires. With almost a reported dozen tragically killed in the catastrophe, thousands of residents in Los Angeles have lost their homes, and hundreds of thousands have had to evacuate for safety. While big names like Paris Hilton, Jeff Bridges, and Eugene Levy have lost their celebrity mansions to the flames, countless ordinary folk have also suffered from the spreading of the wildfire. Despite this, Kim Kardashian has posted a “soulless” marketing ad for Skims amid the ongoing disaster.

Instead of spreading awareness about the fires or the “thousands of people and animals have lost everything,” Kim Kardashian’s Skims account on Instagram posted the following: “Refresh your wardrobe for less – snag 30% off our viral Soft Lounge dress during winter’s biggest event. Raven wears the Soft Lounge Long Slip Dress, size S, in Bordeaux.”

View this post on Instagram

A post shared by SKIMS (@skims)

Skims was launched by Kim back in 2019, and the business has since made billions selling underwear and loungewear. Of course, there’s nothing wrong with advertising one’s clothing line, seeing how successful it’s been over the years. However, many feel that doing so during a natural disaster, no less, is certainly a show of her true character. 

“Kim, there’s people that are dying,” says a top comment on her Skims post. “Still trying to make money from people during the horrific fires,” chimes in another. A third commenter goes as far as to say that Skims should be boycotted, seeing how Kim seems to care very little about the whole situation: “This company and Kim only care about making money and don’t give a crap about anyone. This company should be boycotted.”

‘Unhinged’ Kim Kardashian Gets Called Out By Critic

Skims’ latest ad on Instagram isn’t the only place where internet users have gathered to criticize the billionaire socialite. Kim Kardashian and Trump critic Meredith Lynch has used her platform to slam the reality TV star, openly calling her a “freak” due to her “absolutely unhinged” post on Skims’ account.

View this post on Instagram

A post shared by Meredith Lynch (@meredithmlynch)

Many of the comments on Meredith’s post echo the same sentiment: Kim Kardashian should have either delayed or avoided posting her clothing ads during a time like this. With thousands of likes of support, the top comment reads: “She has never cared, and it’s appalling how ppl keep supporting her.” Another calls the celebrity businesswoman “soulless” for her shameless act. 

However, amid the heavy criticism, some comments stand in support of Kim Kardashian, saying that Meredith should instead ignore celebrity behavior and focus on spreading awareness of the wildfires. “Why does it matter???” asks a follower. “You can post resources instead of ranting about what others aren’t doing!!!!” “But you are watching Kim K and not helping either!” says another. Several other commenters agree that Meredith’s timeline should be filled with resource links or posts about her donating to the cause rather than complaining about others.

Kim Kardashian Hires Pianist To Carry On Kanye West’s Bizarre Holiday Tradition: ‘This Is So Tone-Deaf and Unnecessary’
Related: Kim Kardashian Hires Pianist To Carry On Kanye West’s Bizarre Holiday Tradition: ‘This Is So Tone-Deaf and Unnecessary’

Whatever the case, the LA wildfires are a horrible situation for everyone affected. And while casting responsibility on wealthy celebrities to do more to help the victims isn’t ideal, it’s also not a good show of character to post clothing ads during such a tragic time.

Related Topics
Celebrity Kim Kardashian
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August

August Webb is TNS's Lead Guide Editor who additionally helps in covering celebrity and pop culture news. She provides assistance to other freelancers and staff on trendy topics to write about. When not working, she's playing a visual novel, fanning over an indie gem, or lost in the world of VR. Residing in Daegu, South Korea, August has a Bachelor's, double-majoring in Media and Communication and Business Administration. She graduated in Yeungnam University of Gyeongsan, South Korea. August's areas of expertise include Game Strategy Guides, Video Game Features, and Celebrity News and Gossip. August has worked in online media for over four years since 2021. Starting out as a freelancer, she's written for TNS, ScreenRant of Valnet, and Gamepur of GAMURS GROUP. She has experience publishing short and long-form video game guides, game features, and game reviews. Currently serving as the Lead Guide Editor for the Guide Writing department at The Nerd Stash, she edits a variety of articles while also helping with providing topics to write about via tools like Google Trends or SemRush. She works alongside TNS's Editorial Team, discussing and executing strategies to better improve the site's traffic and experience for users.

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