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Lady Gaga incurred the wrath of fans after posting a misleading photo of herself clad in her Chromatica Ball ensemble to promote a pharmaceutical brand. Gaga had her explosive Chromatica Ball concert tour in mid-2022 to promote her sixth studio album, Chromatica, hitting continents like Europe, North America, and Asia. The headlining tour made for an excellent experience for many fans, leaving the world thirsty for more.
Hence, when the singer shared a shot of herself clad in a metallic gold monochrome outfit reminiscent of her 2022 tour on Instagram, fans had high hopes. However, they faced disappointment when it turned out to be a marketing campaign for a pharmaceutical company.
Lady Gaga Reveals Collaboration with Nurtec
In the photo, shared on Tuesday, June 13, 2023, Lady Gaga appeared deeply invested while singing into her ear microphone with one of her arms on her waist. The other rested lightly on her head as she soaked in the moment.
The name of the brand, Nurtec ODT appeared boldly written above the purple background. In the next photo, she gave a full description of the drug in question, which is a treatment for migraine in adults. She also detailed safety information associated with the orally disintegrating tablets by Pfizer.
She followed with more information in her caption, detailing her experience with migraine from childhood, and how the drugs helped combat it.
Fans Slam Lady Gaga Following Misleading Chromatica Ball Post
Following the post, several fans to the comment section to express disappointment over the singer’s decision to promote a sponsored post. According to them, doing so after being inactive on social media and staying off the radar since the Chromatica Ball was a terrible move on Lady Gaga’s part. One fan wrote,
“If you don’t want to make an effort anymore cause you gave so much back then, that’s your choice and we can’t do anything about it. But let us know girl, we’re engaging so much money and so much energy being by your side since the beginning. You were nothing but DEAD silent since the Chromatica ball. That’s so unprofessional towards everyone who’s believing in you.”
Others blasted the pop star for leading them on with the first photo of herself when it was all a promotional post. One disgruntled fan commented saying,
“Gaga has no way to defend you posting a photo of the Chromatica Ball to publish a medicine that was terrible, even more so knowing that the fans have been waiting for this fucking show on the streaming service for a while, that was not good manners, I didn’t like it.”
Another wrote,
“Not me thinking it was the Chromatica ball tour DVD announcement.”
Meanwhile, most disapproved of the post, because they deemed it inappropriate for PRIDE month, even tagging Gaga as homophobic. Fans believed the singer should have raised her voice in support of the LGBTQ community, as most celebrities have done since the commencement of PRIDE month.