You can’t touch grass on a dead planet. That’s just one more reason to support ecological and reforestation efforts. TreesPlease Games has been doing just by partnering with the Eden Reforestation Project. Its debut mobile merge game, Longleaf Valley, follows a “Play It, Plant It model.” Planting trees in-game results in trees being planted in deforested areas in the real world. The Game Awards recognized TreesPlease CEO and Co-Founder Laura Carter with a Global Gaming Citizen award, but TreesPlease isn’t stopping there. Here’s how mobile gamers are helping combat climate change and protect nature.
Gamers Go Green With Eden Reforestation Project
Planting two million trees has a CO2 offset potential of 42k tonnes. How much does that help? A lot. Roughly equivalent to 46k long-haul flights or the absorbing potential of 29 acres of sea ice, these trees make a big difference. As Laura Carter, CEO & Co-Founder of TreesPlease Games said,
Thanks to the tireless efforts of our team, the unwavering passion for the planet shown by our players, and the industry’s recognition of our mission, we’re poised for an even greater 2025. We’re deeply grateful to our players, and partners for supporting us on this journey, and we’re thrilled to continue harnessing the power of play to fight for our planet and all life on it.”
Climate change, pollution, and deforestation continue to threaten the world, but the Eden Reforestation Project and other charitable efforts are fighting back. In addition to planting trees, Longleaf Valley doubled its install numbers in 2024. It shows how eager many gamers are to contribute to a good cause. The game also won “Best Purpose Driven Game” at the Playing of the Planet Awards, shining beside fellow nominees like Mojang, Tencent Games, and Ubisoft. The world may face dark days and deep valleys, but gamers aren’t going gentle into that good night. Thankfully, neither are the trees.
