We have argued a lot about Netflix’s upcoming paid password share policy. It’s probably a first for most of us because it’s the first time a big entertainment platform asks money to share your account’s password. Before that came out, getting a single Netflix plan and sharing it with 3 more friends was possible. And if you want to pay less, a shared subscription is only 1/4 price for each user. After many arguments, Netflix didn’t step back and decided to roll the feature out slowly. The paid password share is currently in four countries, and the company is now revealing when it will come to the US.
Canada, New Zealand, Spain, and Portugal are the countries you must pay extra to share your password. This is undoubtedly something unpleasant for all the subscribers, and it’s expected that Netflix would lose a lot of subscribers. But then why they don’t step back from that decision? The answer is simple; they are already losing money, and paid password share is one of the most sensible plans to make money.
Netflix Starts Rolling Paid Password Share Feature For US Subscribers
The nerds from those countries listed already know how unpleasant the strategy is. The feature only restricts the other users living in another location, so your family members living in the same house will keep accessing your account. Netflix didn’t announce a specific number, but around 100 million users are using their friend’s accounts. The company also says they’re doing well in the countries where they started the ‘hated feature.’ It doesn’t sound so realistic, but the analytics doesn’t lie.
We hope to get the feature as late as possible. The only information about the release date is that its will debut in Q2 2023. As we are in Q2, we can expect the paid subscription before this June for the US subscribers. In relation, the company also stopped its rental DVD service this September. It’s like we’re both going to the future and past.