In a scene that could only be described as “peak online ragebait,” a man in Pendleton, Oregon, went viral late last year after berating a Burger King employee for uttering the single, supposedly offensive word: “nice.” It’s now resurfaced on TikTok and Reddit, prompting a fresh wave of collective laughter at the idiot who thought it was somehow in the right for berrating what was obviously an innocent comment.
The incident, first uploaded to YouTube by creator Fuqin Tyke back in December of 2024, shows a man becoming increasingly irate after a fast food worker casually responded “nice” to his initial order. Rather than taking it as the neutral-to-positive affirmation it clearly was, the customer instead demanded the store’s corporate number, criticizing the employee’s behavior as “not reflective of good customer service.”
Caught on video, the interaction escalated in real time, while the employee, seemingly baffled, tried to understand what she had done wrong. Viewers had no such trouble.
“Imagine calling corporate to complain because someone said ‘nice,’” one TikToker quipped. “Sir, are you triggered by kindness?”
“He should’ve asked to speak to the Burger King,” another Redditor joked, summing up the absurdity.
Despite the customer’s righteous fury, commenters overwhelmingly sided with the employee. Many believe the man entered the restaurant with the intent to provoke, noting that his phone was already recording before any words were exchanged.
“He was looking for content,” a top TikTok comment reads. “She’s just trying to get through a shift.” Another user nailed the tone of the video: “You didn’t even welcome me to your restaurant,” the man complains at one point, prompting thousands to reply with variations of: “It’s Burger King. Relax.”
On Reddit, users let loose with dry sarcasm and disbelief. “He’s probably calling someone else a snowflake right now,” wrote one user. “Over a Whopper.”
Others wondered aloud what kind of mental gymnastics were required to interpret “nice” as an insult, or why anyone would expect to be formally “welcomed” into a fast food chain. “Does he want the red carpet and trumpets too?” one Redditor asked. “It’s not the Ritz-Carlton. It’s BK.”
Adding to the surreal nature of the video is the fact that Fuqin Tyke appears to see himself as the aggrieved party. But public reaction has been far from sympathetic. Across platforms, viewers have ridiculed the meltdown.
“Dude went in looking for a fight, and his big ‘gotcha’ moment was… a cashier saying ‘nice’?” wrote one Redditor. “That’s not content. That’s a cry for help.”
For the record, “nice” remains a perfectly acceptable customer service response, a fact most of America didn’t think needed clarification until this moment.
Burger King never issued a formal comment from what we can find, and the employee was been widely praised for her composure. Meanwhile, the man behind the video is learning the hard way that going viral isn’t always a flex as this video continues to make waves.
