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Savannah Chrisley is continuing to promote her makeup brand on Instagram as her parents serve their prison time. Savannah has over 2 million followers on her main account. However, the daughter of Todd Chrisley and Julie Chrisley is arguably making way more money off her SASSY by Savannah brand. Savannah launched her cosmetics company back in 2020. She joins stars including Kylie Jenner and Kim Kardashian in the beauty space.
Savannah Chrisley’s Makeup Business Booming Amid Parents’ Prison Time
Savannah’s parents were this year sentenced to a combined 19 years behind bars. The Chrisley Knows Best stars were found guilty of tax evasion and fraud charges.
Savannah now has over 200,000 fans following her SASSY Instagram. SASSY’s products include the best-selling Full Face Palette. The star also retails lip glosses including the Sparkle Shimmer Lip Gloss and Champagne Shimmer Lip Gloss. Interestingly, the Georgia-born star has gone for the Lip Kit name, one used by 25-year-old mogul Kylie Jenner, plus reality star Lisa Rinna. Savannah has also put a Southern twist on some of her shade names. There are Nashville Nights up for grabs!
Chrisley Talks Makeup Brand Promoted On Instagram
Savannah has opened up about her brand.
“Before COVID hit, I was always traveling and I had an abundance of makeup and I was like, ‘You know what? What is a way I can simplify my routine?’” the told Page Six Style. “That’s how I came up with the Full Face Palette because it’s got 15 eyeshadows, two bronzers, two blushes [and] two highlighters, so it’s basically like your full face in one palette.”
Savannah Chrisley promotes her brand on Instagram, where she is seemingly aware that an attractive price point adds value.
“I look at other lines and I see people say, ‘Oh my gosh, I wish I could have this, but it’s so expensive!’” she continued, then revealing that keeping prices down was a part of her business model.