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Sofia Vergara is showing fans how her Toty skincare brand leaves you “completely protected.” The sitcom star, 52, flashed her toned tummy in a stylish cropped sweater recently, posting on Instagram while shouting out her sunscreen brand.
Hiding her famous curves as she kept casual in a black top and jeans, Sofia celebrated her time in Madrid, Spain, but not without a little brand promo. The TV star, who founded Toty in 2023, posed all sunkissed for an outdoor snap, one earning her over 180,000 likes. Sofia has since branched into coffee with her Dios Mio brand. She also continues her long-term partnerships with both retailer Walmart and eyewear brand Foster Grant.
Sofia Vergara Is ‘Completely Protected’ In New Instagram Photo From Spain
Looking incredible as she continues to defy her age, Sofia posed a little windswept and from a balcony overlooking the Spanish city mentioned in her geotag.
Rocking a loose-fitting black crop top with short sleeves, the America’s Got Talent judge gave a nod to summer in her lightweight look, one she completed with a pair of waist-flaunting blue jeans. Injecting some glam from a heavy diamond bracelet and pendant heart necklace, Sofia kept her outfit cute and girly, completing it with dark shades and her luscious locks worn down. Enjoying some of the local offerings, Sofia also held a wine glass, plus a tube of her popular Toty product. In a caption, the Colombia native wrote:
“8 hours in the sun in Madrid but completely protected because I had my @totyeurope in my wallet! and relaxed by how amazingly the super staff of @fsmadrid took care of us thank you!”
Not Just Skincare: Sofia Grips The Business World
Sofia began her Walmart collabs in 2019, originally only retailing jeans. Her popular range now spans activewear, sundresses, swimwear, and more. In 2024, Sofia jumped into the coffee space with Dios Mio. The actress has also opened up about her sunscreen brand, even revealing the meaning behind the unique Toty name.
Speaking to Harper’s Bazaar two years ago, Sofia stated that everyone in Latin America “has a nickname.” She added that Toty was hers, stemming from her brother.
“They used to call me Sofi, and he couldn’t say Sofi, so he would say Toty. Only the people from Barranquilla call me like that, so if you say Toty and I turn around, I’m always thinking I’m going to see someone from Barranquilla,” she shared.
Sofia regularly promotes her brands on Instagram, where her following sits at over 35 million.
