Sofia Vergara is one of the most genetically blessed individuals ever, so you better believe people take note when she posts a photo of herself in a bikini. Her latest Instagram post was a celebration of her beauty and a great marketing opportunity.
The Modern Family actress took a selfie of herself sporting a black bikini and showing off a bit of booty. She shared the post on Instagram for her 35 million followers to see (and drool over). You may not have noticed at first, but she is holding a product from her Toty brand in her hand, which she promoted in the caption. “Ya casi llega el verano! protégete con @toty,” she wrote, which roughly translates to “Summertime is almost here! protect yourself with @toty.”
The brand, which Vergara launched in 2023, is focused on suncare. According to the website, it offers “hybrid skincare backed by science to defy sun-aging for healthy, youthful skin.” She also tagged the Instagram pages for Toty and Toty Europe to encourage fans to check it out.
Sofia Vergara Finds A Clever Way To Market Suncare With Her Bikini Photo
To say her fans were impressed with her beauty would be an accurate statement, and people have flocked to the comment section of the post to share their thoughts. “Best sunscreen ad I ever did see,” a reaction reads. “Gorgeous, Beautiful and so cute,” another person shared. Others have praised the actress for her beauty, and the comment section is filled with marriage proposals and fire emojis.
We get it, she’s stunning, but have you wondered how her skin stays so amazing? This could be partly thanks to her sun care routine, and Vegara has previously expressed her excitement about launching Toty (in collaboration with Cantabria Labs).
“I want to create a brand that has it all,” she told People in June 2023 after the launch. “Lips, body makeup that has sun protection, that doesn’t get on your clothes, and that you can put on your chest every day to even out. The dream is big, but we have to start little by little.” She has over 100,000 followers on the Toty Instagram page, so it looks as though that small dream is fast becoming a reality.
Vergara is 52 but has an exceptionally youthful appearance, which she intends to keep. Sun damage is known for aging the skin, and the star has taken great care to protect herself when she spends time outdoors.
“I grew up in very tropical weather in Barranquilla, Colombia, and there was no one ever telling you, ‘Don’t get sunburn’ or ‘Don’t tan,’” she previously told Harper’s Bazaar. “I wish I had made that decision sooner also for the rest of my body, but I didn’t. I just thought to save my face, and that was it. So, I haven’t had my face in the sun without protection since the ’90s.”
Excuse us while we go and apply sunscreen!
