Trolls World Tour has been topping the U.S box office in the past two months, a recent report suggests.
According to a new report from Deadline, Universal’s Trolls World Tour brought in $337,800 last weekend, earning $604 thousand the weekend before. While earlier reports suggested that IFC’s The Wretched could be the movie to top the box office, its revealed that it pulled in $175,600 and $216,000 on those weekends, respectively. The Wretched was also topped by Jumanji: The Next Level which earned $186,800 , The Hunt which earned $217,500 and The Invisible Man which earned $320,800.
When things are operating normally, studios report on ticket sales and services like Comscore track them as well. But since the lockdown took place, most studios and services haven’t been tracking or reporting ticket sales. IFC Films is one of few notable distributors in the business that has been keeping track,which might explain why box office numbers for The Wretched and a few of their other releases like Swallow and How to Build a Girl, have been available and reported on.
The Wretched has had an impressive run in these unprecedented times, but the box office crown has actually been held by Trolls World Tour for the past five weeks. This lack of data is a window into just how abnormal things are for the movie business right now. Last weekend only about 600 theatres open across the U.S with many of them being drive-ins.
This is a window into just how abnormal things are for the movie business right now. There were only about 600 theaters open across the U.S. last weekend, many of which were drive-ins. Considering there are around 5,000 theatres across the country in total, this is a very small number. Recently, AMC Theatres, the largest chain in the country, recently cast doubt on its ability to remain open in the long run, while other establishments like the Alamo Drafthouse locations in Arizona, declared bankruptcy.
Though more states across the country open up, it seems unlikely that theatres will be able to weather the storm brought on by the pandemic. However, we may see more reliable box office reporting in July, assuming movies like Tenet and Mulan can hit their target release dates.
What are your thoughts on the impact of COVID-19 on the movie business? When do you think theatrical distributions and reliable box office data will make a comeback? Comment below!